With the portability, processing power and broad consumer adoption of the ipad 2, a simple face tracking app today could soon become an. At total immersion we are convinced that the new generation of tablets, led by the ipad 2, is a fantastic opportunity for developing new uses of augmented reality. Our goal is hyperrealism, giving consumers something more and something new that they havent seen before. Augmented reality technology company total immersion has released a new freetodownload version of its dfusion studio tools, with stateoftheart ar technology included. Its solutions are also available through a network of. The software publisher total immersion was founded in 1999 and after just a few years became the global leader in augmented reality. Dec 17, 2009 mcdonalds orders up augmented reality experience tied to avatar. Jan 07, 2009 bruno uzzan is the ceo of total immersion, an augmented reality software company mixing the real world with some powerful technical wizardry.
The past, present and future of ti part 1 ar immersion. Total immersion ceo bruno uzzan to speak at immersive technology summit 2010. Mar 09, 2009 here we have an american icon, the baseball card, which has been known, loved and essentially unchanged since 1869, said bruno uzzan, ceo, total immersion. Total immersion positions for strategic global expansion. Our ar solutions make buyers the stars of their virtual worlds. Ar can transform passive consumers into active consumers, says total immersion cofounder and ceo bruno uzzan. Airbnb reaches agreement to collect provincial, municipal taxes in bc. Bruno uzzan is the ceo of total immersion, an augmented reality software company mixing the real world with some powerful technical wizardry.
I approached bruno uzzan, founder and ceo of total immersion, for an. Its truly a national campaign, and the client is supporting the app with a multimillion dollar ad campaign, total immersion ceo bruno uzzan said. Total immersion provides advanced digital imaging solutions for brand marketing and video effects, digitally processing and transforming distinct characters or images into 3d components on a video screen in real time. Tish shute interviews bruno uzzan of total immersion. Launch of new ar brandsatchaimed at bringing ar into. Total immersions augmented reality software solutions gives heavy. The audience experiences realtime interaction with augmented reality content and is pulled into the scene, dynamically. Jul 23, 2009 total immersion s patented augmented reality technology integrates real time interactive 3d graphics into live video. Its patented dfusion technology integrates real time interactive 3d graphics into a live video stream.
Explaining the hype around augmented reality ad age. Total immersion provides a unique and immersive user experience, said christian morales, general manager, europe, middle east, africa of intel corporation. Jun 14, 2011 trylive tm is the inevitable evolution of the companys solution portfolio, said bruno uzzan ceo of total immersion. Total immersion ceo bruno uzzan to speak at immersive. Bruno uzzan from total immersion video dailymotion. Through its patented dfusion technology, total immersion blurs the line between the virtual world and the real world by integrating real time interactive 3d graphics into a live video stream.
Augmented reality, digital marketing, software headquarters regions european union eu founded date 1999 founders bruno uzzan. In an interview yesterday, cofounder and ceo bruno uzzan. Company profile page for total immersion including stock price, company news, press releases, executives, board members, and contact information. Dfusion studio uses superior ar technology to get as close as possible to erasing the line between reality and the digital world, said total immersion ceo bruno uzzan. Valentin lefevre and bruno uzzan cofounded total immersion in 1998, introducing visio training, a fitness simulation utilizing a treadmill and video to allow exercisers to run through the streets of different cities. Total immersion launches trylive, an augmented reality e. Oct 20, 2011 total immersion has been working on augmented reality for over 12 years long before the topic was hip. This app was adapted by total immersion from a very successful webbased ar application for the mobile environment, bruno.
According to the cofounder and ceo of ar specialist total immersion, bruno uzzan, ar has reached maturity after years of innovation in video capture and video resolution. In an interview yesterday, cofounder and ceo bruno uzzan regaled me with tales of how. Website, total immersion is an augmented reality company based in suresnes, france. Pour linstant, il ny a aucun lien entre cette marque et lar consortium. Augmented reality playing a role in smart presentations zdnet. Jan 04, 2012 total immersion s augmented reality software solutions gives heavy metal. Total immersions augmented reality makes loyal fans out. Aug 23, 2010 sounds to me like image recognition2d barcodes doesnt count as ar, but bruno uzzan, cofounder and ceo of ar firm total immersionthe firm that worked with in style on its holiday gift. Jan 04, 2012 ar can transform passive consumers into active consumers, says total immersion cofounder and ceo bruno uzzan. The company offers augmented reality software solutions for use in marketing, entertainment, and utility applications.
This second generation ipad will be a key enabler to what we will soon see in a massive range of powerful augmented reality applications. Augmented reality games have offered a neat blending of the real and fictitious since their inception a few years back, but thanks to the release of some new software by total immersion, ar game. The solution proved profitable, to say the least, according to uzzan. Bruno shows us what the future of brand interaction. It is transforming our previous ideas about visualization. In the near future, augmented reality will dramatically affect how we work, play, travel, and communicate, as data is converted to information in an immersive environment.
Live out your ghost hunter fantasies with total immersions. The high quality consumer experience was what gave the company the chance to expand its vision beyond fitness. Suresnes, iledefrance, france industries augmented reality, digital marketing, software headquarters regions european union eu founded date 1999 founders bruno uzzan, valentin lefevre operating status active funding status late stage venture last funding type series d. Were demonstrating the magical ability of augmented reality to capture visitors attention and imagination, says bruno uzzan, ceo, total immersion. The company maintains offices in europe, north america, and asia.
Guests experience real time interaction with augmented reality content and are pulled into real life videogame, dynamically. Oct 20, 2011 augmented reality games have offered a neat blending of the real and fictitious since their inception a few years back, but thanks to the release of some new software by total immersion, ar game. Company total immersion news, employees and funding. Mcdonalds orders up augmented reality experience tied to avatar. Total immersions augmented reality makes loyal fans out of. Augmented reality actually becoming one video allthingsd. Augmented reality visionary bruno uzzan and his francebased company total immersion are pioneers and world leaders in their field.
A show featuring a 3d augmented reality model of a helicopter might. Their current headquarters are now in suresnes, france. Apples ipad 2 gets its first augmented reality app ina. Bruno uzzan total immersions augmented reality blog.
Sounds to me like image recognition2d barcodes doesnt count as ar, but bruno uzzan, cofounder and ceo of ar firm total immersion the firm that worked with in. Ar magic mirror, augmented reality, bruno uzzan, ipad, ipad 2, magic mirror, total immersion. Total immersion bridging the real and virtual world. Mar 28, 2011 augmented reality is one of the key technologies enabling contextual computing on the mobile phone, tablets and pc through interactive experience for exploration, suggestion and direction, said bruno uzzan, total immersions ceo and cofounder.
Augmented reality playing a role in smart presentations. Total immersion company profile and news bloomberg markets. Paramount pictures total immersions augmented reality blog. Mar 09, 2009 with the help of our innovative partner total immersion and its use of augmented reality, the physical baseball trading card is now just the beginning of the experience.
Mcdonalds, total immersion offer augmented reality. Raisedtoday moderators manually update and approve wiki edits check back every 12h for approved submissions. In addition to celebrating lgs partnership with the film, the event used ar implementations to highlight finalist concepts from the lg design the future competition which challenged participants to create futurist handset designs and models. Total immersions augmented reality makes loyal fans out of tweens meghan kelly june 30, 2011 5. As a pioneer and ar visionary, he has led total immersions global expansion and built the companys client roster with blue chip accounts that include disney, mcdonalds, mattel, twentieth century fox and nissan motors. Total immersion of paris, france, is a pioneer in the augmented reality field. Founded in 1999 by bruno uzzan and valentin lefevre, total immersion is based in france and maintains a u. Said bruno uzzan, ceo and cofounder, total immersion, peter has extensive worldwide experience in business leadership and commercial management.
Mcdonalds orders up augmented reality from total immersion for avatar promotion cgw explores how leadingedge graphics techniques, including the 3d modeling, animation and visualization are used in such applications as cadcamcae, architecture, scientific visualization, special effects, digital video, film, and interactive entertainment. Weve gone from lowres webcams to embedded high framerate cams in mobile devices, from computeranimated movies to 3d cinema today, he says. We talked to ar expert bruno uzzan about the possibilities of using it on mobile phones. Total immersion is now working on new attraction projects with amusement parks in the us and future city with partner independence in south korea opening in july. Total immersion has been working on augmented reality for over 12 years long before the topic was hip. Sep 14, 2009 total immersion, the world leader in augmented reality, today announced that it has signed an exclusive distribution partnership with int, a french software firm that specializes in nextgen smartphone applications. Total immersion supports the worlds largest augmented reality partner network, with over solution providers. At the cat conference this week, bruno uzzan, in charge of operations and business development for total immersion, presented one of the more entertaining. Already in the near future augmented reality will change dramatically how we work, play, travel and communicate, points out ceo of total immersion, bruno uzzan. Total immersion exhibited its unique ar installation at the lg iron man 2 event in new york city on may 11. As the company grew, total immersion branched to the united states with their first international office being in san francisco.
Total immersion positions for strategic global expansion business. Total immersion applications function on a basis of an own plugin and via adobe flash in existing hardware and software environments, whereas with a development the most important. With the help of our innovative partner total immersion and its use of augmented reality, the physical baseball trading card is now just the beginning of the experience. He holds a masters degree in management from the university of paris dauphine. Uzzan has been driving the growth of total immersion since 1999 from startup to the companys current position of global category leader. Augmented reality is changing the way how people perceive and interact with their environment. It has the potential to disrupt any kind of market. Mar 15, 2011 uzzan said that total immersion plans to make ar magic mirror available as a free app available via the app store, though he did not give a time frame. Dec 03, 2008 bruno uzzan is the ceo of total immersion, an augmented reality software company mixing the real world with some powerful technical wizardry. Total immersion partners with int for windows mobile.
Here we have an american icon, the baseball card, which has been known, loved and essentially unchanged since 1869, said bruno uzzan, ceo, total immersion. Total immersion is a tool used for advertising and marketing, theme park experiences, exhibitions and presentations, or interactive media publishing for books and. Bruno uzzan, ceo of total immersion, envisions many other uses for dfusion, assuming the price can come way down. Total immersion was founded in 1999 in aubervilliers, france by current ceo, bruno uzzan, and former general director valentin lefevre. Prnewswire total immersion, the global leader and pioneer in augmented reality ar will demonstrate an evolution of the online shopping experience at the.
Total immersion is only months away from launching shared mobile augmented reality experiences using near field. Dec 15, 2009 were demonstrating the magical ability of augmented reality to capture visitors attention and imagination, said bruno uzzan, ceo, total immersion. How augmented reality software can blur the lines between. Total immersion introduces first augmented reality mcommerce application for iphone 4.
In this cool and gross new ios game, your face is the. Total immersion introduces first augmented reality m. Total immersion partners with six flags to bring park. Apr 19, 2012 said bruno uzzan, ceo and cofounder, total immersion, peter has extensive worldwide experience in business leadership and commercial management. Posts about bruno uzzan written by total immersion. Total immersion is best known for their augmented reality software, dfusion, which integrates 3d imaging in real time onto a live video stream. Total immersion is an augmented reality company based in suresnes, france. It was just a really interesting idea in terms of home entertainment, said bruno uzzan, ceo and cofounder of total immersion, the company behind the software, dubbed augmented reality. Total immersion, another player in the space, recently launched a big campaign for tic tac that turns the boxes for the candy into a game, when paired with a smartphone and the companion app.
Gamasutra ar tech studio total immersion releases free. Total immersion puts you in the action with new iron man 2. Immersion and others with powerful renderingtracking ar software. Products, dfusion suite, dfusion for adobe flash, d fusion.
Immersion einer mannigfalt translation from german into. Total immersion applications function on a basis of an own plugin and via adobe flash in existing hardware and software environments, whereas with a development the most important platforms web. Jun 24, 2010 total immersion exhibited its unique ar installation at the lg iron man 2 event in new york city on may 11. Total immersion debuts interactive 3d live show computer.